Tether
Commercializing a new trucking platform
Market entry, pricing, legal strategy, and investor-facing positioning for a novel vehicle-platooning system.
What clients asked us to solve.
Every semester, TASK teams work directly with businesses to define problems, research the market, test assumptions, and deliver practical recommendations across strategy, finance, marketing, operations, technology, and growth.
Featured Projects
How teams move from question to deliverable.
Engagements that show how a TASK team moves, from the first hard question to the final deliverable.
Paradigm Robotics
Finding the strongest path to market
Product strategy, customer discovery, defense opportunities, and go-to-market support for a mission-critical robotics startup.
Polite Coffee Roasters
Turning operational complexity into a growth plan
Front-of-house efficiency, kitchen expansion, product analysis, and brand cohesion for a growing local coffee company.
12 FIRES Winery & Vineyard
Building one growth system for a destination winery
Social media, website analytics, competitive positioning, and pricing recommendations organized into a single growth roadmap.
Stone Co. Climbing
Pricing the next location before building it
Membership pricing, sales opportunities, branding, and location-expansion P&L scenarios across two semesters with a climbing gym.
Cellenkos
Modeling the path from clinical trials to commercial supply
Revenue projections, financial planning, and a two-year organizational roadmap for a clinical-stage cell therapy company preparing to scale.
Every Engagement
Every project since 2020.
One entry per engagement, grouped by academic year. Filter by type of work or search by client.
Year
Work
61 engagements
2025-26
- Building a commercial path for a new class of trucking technology
Spring 2026Strategy · Research · Pricing · Growth · Marketing
- Creating an integrated growth system for a destination winery
Fall 2025Marketing · Strategy · Research · Pricing · Growth
- Preparing an adaptive learning platform for its first homeschool pilot
Spring 2026Strategy · Marketing · Brand · Pricing · Growth
- Charting a growth roadmap for a young roastery and cafe beyond walk-in traffic
Spring 2026Strategy · Pricing · Growth · Research · Marketing
- Choosing a beachhead market for a contactless magnetic gearbox
Spring 2026Strategy · Research · Operations · Growth
- Building awareness and understanding of modular construction for new audiences
Spring 2026Marketing · Research · Brand · Strategy
- Connecting paid search, email, and organic content into one acquisition system
Spring 2026Marketing · Growth · Research · Strategy · Technology
- Preparing a clinical-stage cell therapy company for commercialization and scale
Fall 2025Finance · Strategy · Operations · Research
- Choosing first markets and a launch path for a Wi-Fi identity platform
Fall 2025Strategy · Research · Pricing · Marketing · Technology
- Preparing a women's golf equipment brand for its first move into retail
Fall 2025Pricing · Research · Strategy · Marketing · Brand
- Preparing an AI trademark platform for its first customers and its next pitch
Fall 2025Research · Finance · Growth · Technology · Strategy
- Preparing a downtown coffee shop to price, staff, and expand into Austin
Fall 2025Pricing · Finance · Brand · Marketing · Growth
2024-25
- Turning a versatile robotics platform into a focused go-to-market story
Spring 2025Research · Strategy · Growth
- Aligning brand, operations, and expansion inside a growing coffee business
Spring 2025Operations · Research · Marketing · Brand
- Using pricing and financial analysis to support a stronger climbing business
Fall 2024 and Spring 2025Pricing · Finance · Brand · Marketing · Growth
- Building revenue, marketing, and retention plans for a pop-up market and store
Spring 2025Marketing · Pricing · Growth · Research · Strategy
- Building a budget, pricing, and profit system for a self-serve flower farm
Spring 2025Finance · Pricing · Marketing · Operations · Strategy
- Planning a year of events for a drive-through safari park
Fall 2024Marketing · Strategy · Finance · Growth
- Weighing a second farm stand and opening new channels for a cut-flower farm
Fall 2024Strategy · Research · Marketing · Brand · Pricing
- Widening the audience and sharpening the finances of a tabletop game store
Fall 2024Finance · Marketing · Operations · Research · Growth
- Preparing a specialty coffee roaster for a new café and a younger customer base
Fall 2024Strategy · Brand · Marketing · Pricing · Operations
2023-24
- Tightening framing operations and elevating the brand of an art gallery
Spring 2024Operations · Finance · Marketing · Brand · Pricing
- Putting structure behind sales, reporting, and retail at a community gym
Spring 2024Operations · Strategy · Technology · Growth · Research
- Growing restaurant foot traffic while launching a cooking-class brand
Spring 2024Marketing · Pricing · Operations · Research · Growth
- Organizing the finances and outreach of a local sign and vehicle-wrap shop
Spring 2024Finance · Operations · Marketing · Technology
- Shaping an adult cooking-class brand out of a children's culinary school
Fall 2023Research · Brand · Marketing · Pricing · Strategy
- Growing a CPAP accessory brand through partnerships, retail, and e-commerce
Fall 2023Marketing · Growth · Strategy · Research
- Modernizing a press release and blog writing agency for its next chapter
Fall 2023Brand · Marketing · Technology · Strategy · Research
- Moving a kitchen utensil brand online and mapping its exit and entry options
Fall 2023Marketing · Strategy · Research · Growth
2022-23
- Reaching students on campus and putting a bike shop's POS system to work
Spring 2023Marketing · Research · Operations · Technology
- Building marketing, search, and payroll foundations for a training studio
Spring 2023Marketing · Operations · Technology · Research
- Growing a handheld drink-mixer brand across product, channels, and marketing
Spring 2023Marketing · Brand · Operations · Research · Pricing
- Equipping a downtown developer to recruit tenants and underwrite new projects
Spring 2023Marketing · Research · Finance · Strategy · Growth
- Shaping the pricing model and launch marketing for an academic networking app
Spring 2023Research · Pricing · Marketing · Finance · Strategy
- Sizing up the student housing market before a mixed-use property opens
Spring 2023Research · Marketing · Strategy
- Bringing student shoppers into focus for a college apparel retailer
Fall 2022Research · Pricing · Marketing · Technology · Strategy
- Extending a physiotherapy practice online with a member page and social media
Fall 2022Marketing · Technology · Growth
- Bringing a festival's off-season projects and budgets into one shared view
Fall 2022Operations · Technology
- Making a chocolate shop easier to find, shop, and share online
Fall 2022Marketing · Technology · Research · Growth
- Reaching a campus audience and refreshing the brand of a local florist
Fall 2022Marketing · Brand · Technology · Research
2021-22
- Extending a roofing contractor's reach to new clients and qualified hires
Spring 2022Marketing · Growth · Operations · Research
- Helping a local Peruvian restaurant reach beyond its regulars
Spring 2022Growth · Marketing · Brand · Operations · Technology
- Growing the online audience of a College Station comfort food restaurant
Spring 2022Marketing · Brand · Research · Growth
- Building a client outreach playbook for a healthcare staffing platform
Spring 2022Marketing · Growth · Strategy · Research
- Grounding a mixed-use development in what student renters actually value
Spring 2022Research · Pricing · Marketing · Strategy
- Preparing a handmade soap maker for online storefronts and retail shelves
Fall 2021Growth · Marketing · Operations · Finance · Technology
- Bringing new audiences and partners to an art gallery's event space
Fall 2021Marketing · Growth · Strategy · Finance
- Defining the measures and outreach channels for a new locum tenens platform
Fall 2021Marketing · Research · Strategy · Technology
- Turning register data and social media into a plan for a downtown gift shop
Fall 2021Marketing · Finance · Brand · Operations
- Building an online presence for an established custom framing shop
Fall 2021Marketing · Brand · Growth · Operations
- Giving a gourmet popsicle shop the menus and data to grow beyond its storefront
Fall 2021Marketing · Research · Brand · Operations · Growth
2020-21
- Sourcing more directly and selling locally for an Aggie-owned jeweler
Spring 2021Marketing · Research · Brand · Operations
- Turning takeout and delivery orders into repeat customers for a Thai cafe
Spring 2021Marketing · Brand · Pricing · Research · Growth
- Turning a downtown cafe's expansion idea into a structured business plan
Spring 2021Strategy · Growth · Operations · Research · Finance
- Giving a CrossFit gym a consolidated view of its revenue, pricing, and brand
Fall 2020Finance · Pricing · Brand · Growth
- Pricing membership around what a local fitness market values and will pay
Fall 2020Pricing · Research · Marketing · Strategy
- Carrying a refreshed brand onto a website a bed and breakfast could run itself
Fall 2020Marketing · Brand · Technology
2019-20
- Testing whether marketing was the real question for a Northgate restaurant
Summer 2020Marketing · Research · Strategy
- Bringing a local restaurant's menu and ordering online for the first time
Summer 2020Marketing · Technology · Research · Operations
- Refreshing the brand and social presence of a bed, breakfast, and spa
Summer 2020Brand · Marketing · Research · Strategy
- Earning diner confidence for a neighborhood restaurant during the pandemic
Summer 2020Marketing · Research · Brand
Testimonials
What clients say.
“The students provided invaluable insights into customer segmentation, branding, and financial strategies, helping to shape our business growth plan. Their fresh, professional perspectives have been a tremendous asset.”
“TASK went to work on behalf of Stone Co. and dug into details that we did not have the time or experience to tackle. Our company can be tightened up and improved due largely to the TASK team’s efforts.”
Stone Co. Climbing “The team got to core of our needs and delivered a comprehensive plan for how we should move forward and how to track our financial activities. The team was very perceptive about the issues specific to our industry.”
Cellenkos “The team was professional, worked diligently, met deadlines, and went above and beyond delivering useful and actionable outcomes across market research, QFD, and go-to-market strategy.”
Paradigm Robotics “The TASK team was enthusiastic from the start. They were punctual, professional, meticulous, and helped us hone in on important goals with a clear game plan.”
Polite Coffee Roasters “They were extremely professional throughout the duration of the project. Communication was on point. They listened to my areas of concern, and completely addressed them with their recommendations.”
Helioss Fitness “It was a joy to see the dedication and proficiency that may someday lead to the success of Saucepan Chef as a company.”
Saucepan Chef “TASK provided comprehensive marketing and social media strategies, detailed website analytics, and clearly defined growth opportunities. Their expertise significantly enhanced our operations.”
12 FIRES Winery & Vineyard