Challenge
Paradigm Robotics builds mission-critical robotic platforms for firefighting, disaster response, industrial environments, and other high-risk applications. The company needed support prioritizing product opportunities, sharpening customer understanding, and identifying credible commercial and government pathways.
Workstreams
- Conducted market and sector research across high-value use cases.
- Supported customer discovery and product-strategy development.
- Built quality-function and prioritization frameworks to connect customer needs with product capabilities.
- Mapped government and defense contracting opportunities.
- Developed go-to-market recommendations and actionable work products for business development.
Outcome
TASK delivered a structured direction for product and market prioritization, giving the company clearer language for where to compete, whom to approach, and how to connect technical capabilities to urgent customer problems. In the summer following the engagement, Paradigm Robotics raised $3.9 million in funding.
“The team was professional, worked diligently, met deadlines, and went above and beyond delivering useful and actionable outcomes across market research, QFD, and go-to-market strategy.”